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After a 12-season absence, pro football returned to baltimore, md. In 1996 in the form of the new baltimore ravens. “This is a new beginning and a new era for us,” ravens owner art modell told fans at the team naming ceremony. With fans playing an integral role, the selection of the nickname “Ravens” was inspired by the poetry of former baltimore resident, edgar allan poe. From a list of more than 100 possible nicknames presented by nfl properties, club executives narrowed the list to 17. Focus groups of 200 people from the baltimore area trimmed the list to six. A telephone survey of 1,000 fans shortened the list to ravens, marauders and americans. Fans were then invited to participate in a phone-in poll conducted by the baltimore sun. Of 33,288 voters, nearly two-thirds (21,108) picked ravens.
“Ravens gives us a strong nickname that is not common to teams at any level, and it gives one that means something historically to this community,” modell stressed. Although the team does indeed bring “A new era” of pro football to baltimore, many of the on-the-field “Growing pains” a new team typically endures may be escaped by the ravens. A veteran team that had already played as a unit, the ravens hired head coach ted marchibroda.
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